Off the Shelf

Wayne A. Hastings: Trust Me : Developing a Leadership Style People Will Follow
Ron and I share what we believe to be the most important attributes for leaders who want to create dynamic teams.

Michele Miller: The Soccer Mom Myth
A tremendous resource for helping you with your #1 customer (*****)

Matthew W. Ragas: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too)
An exceptional book that looks at how to create brands and brand zealots (*****)

Fred Crawford & Ryan Matthews: The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Wonderful book for retailers and other organizations to learn how to better compete (*****)

Marcus Buckingham & Donald O. Clifton, Ph.D.: Now, Discover Your Strengths
My whole team has read this book and we're determined to focus on our strengths. (*****)

C. Britt Beemer: It Takes A Prophet To Make A Profit : 15 Trends That Are Reshaping American Business
Good, solid book coming from Britt's research. The trends may have changed slightly, but his research and advice remains solid.

Scott Jeffrey: Creativity Revealed: Discovering the Source of Inspiration
See my blog post. A good book to help you get back into the creativity. (*****)

Donald Miller: Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality
A fresh and original book that will stimulate you to think (*****)